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Discover Italy through Shoes: Superga

Founded in Italy over 100 years ago, Superga are now world renowned for their classic rubber soul shoes. From timeless white designs to metallic and flatforms, these shoes are a must-have all year round! 

Supergas are our summer favourite because of their breathable cotton upper that's more lightweight than leather. The brand's trainers also come in different styles, which means you'll have no problem finding a version that suits you.

Step into the shoes of royalty

It doesn’t get better than this… Princess Diana wore the sneakers back in the '90s, Kate Middleton has been wearing them nonstop the past few years, Hailey Bieber and Emily Ratajkowski have recently been the face of the brand and though we can't predict the future, we do know that celebs will be wearing these long into the next decade, too.

The Superga Story

Did you know, that Superga is well over 100 years old? Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born.

After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the people's shoe of Italy, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.

The 2750 shoe has been an icon since the very beginning and has inspired flatforms and mid tops, been transformed for all weathers, and has collaborated with top names to bring you fresh new designs. Taking you from the city to the beach, from the office to the bar, or from the high street to the park, the easy, comfortable Superga shoe has no boundaries.

Supergas are our summer favourite because of their breathable cotton upper that's more lightweight than leather. The brand's trainers also come in different styles, which means you'll have no problem finding a version that suits you.

Princess Diana wore the sneakers back in the '90s, Kate Middleton has been wearing them nonstop the past few years, and though we can't predict the future, we do know that celebs will be wearing these long into the next decade, too. 

Our top picks

 
Cotu Classic Trainers
The classic, the must-have, the original! The Superga 2750 Cotu shoe is fashion's trainer of choice. The  timeless shape trainer is a lightweight, simple canvas tennis shoe with our vulcanised rubber sole.
superga rainbow
The 2750's with a dash of colour! Brighten up the day no matter the weather in these trainers, gloriously embellished with a super fun multicolour rainbow. 
superga flatforms
The 2790 flatform by Superga is a cross between a classic tennis shoe shape, and a platform shoe, featuring a chunky vulcanised rubber sole for extra height. Keep the comfort and take your outfit to new heights in this much-loved flatform.
Superga Leopard Print
2630 Leopard Print Trainer

A modern twist on the Superga classic, these sneakers present a cotton upper reinforced with a rubber toe cap for an on-trend utilitarian touch. The unique construction ensures they’re equal parts functional and stylish - an effortlessly cool addition to your daily edit.

 

Fashion Tip:

The new trend is to wear comfortable, flatter shoes with your outfit and leave the high heels at home! Use muted stone tones with a print trouser or top to make a subtle statement - this is the perfect way to style your Superga shoes.

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