Privacy & Cookies Policy

Thank you for visiting This Privacy Policy tells you how we use personal information collected at this site. Please read this Privacy Policy before using the site or submitting any personal information. By using the website, you are accepting the practices described in this Privacy Policy. These practices may be changed, but any changes will be posted and dated on this page. Changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the Privacy Policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

With this Privacy Policy we want to ensure that you receive adequate information about our collecting and processing of your personal data, including such information we are obliged to inform you about according to applicable personal data protection regulation including as required under UK Data Protection Legislation (the Data Protection Act 1998) and the EU Regulation No. 2016/679 the General Data Protection Regulations (GDPR). is brought to you by Shuropody Retail Limited (‘we’, ‘our’ or ‘us’) whose address is Suite 20,The Hall, Rugby Road, Wolston, Coventry, CV8 3FZ. Company Registration Number: 06355404.

Why you should read this policy

We take the privacy of our visitors to our website (you) very seriously. Please read this Privacy Policy carefully as it contains important information about how your personal data will be used. Please read the policy carefully. If you do not agree with it, then please do not use our website.

For the purposes of the Data Protection Act 1998, the GDPR and the Data Protection Bill when in force and all other relevant legislation, Shuropody Retail Ltd is the ‘data controller’ (responsible for, and controls the processing of, your personal data).

Information that will be collected automatically


We may monitor your use of the website through the use of cookies and similar tracking devices. For example, we may monitor how many times you use the website, which pages you go to and traffic data. This information helps to build a profile of users to the website. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on the use of cookies on the Website, please see the sections on cookies here.

Device information

We may also collect information about your device each time you use the website. For example, we may collect information on the type of mobile device that you are using and its unique device identifier (for example, the IMEI number or the MAC address of the device’s wireless network interface), the type of mobile browser that you are using, the mobile operating system that you are using, mobile network information and the time zone setting.

How your personal data will be used

We will use your personal data for the following purposes

  • To help identify you, your orders records and any accounts you hold with us
  • Administration
  • Research, statistical analysis and behavioral analysis
  • Customer profiling and analysing your purchasing preferences
  • Marketing - see 'Marketing and opting out', here
  • Fraud prevention and detection
  • Billing and order fulfilment for purchases made through our Website
  • Customising the website and its content to your particular preferences
  • To notify you of any changes to the website or to our services or products that may affect you
  • Improving our services and products

We don’t and we won’t share any of your personal information with any third party. However, to be able to process your order/s and deal with your queries we are required to share your data with the following companies as an essential part of being able to provide our best services to you:

  • Professional service providers, such as email providers, IT and marketing agencies and website hosts that help Shuropody Retail Limited on the processing of our business
  • Companies that provide a service to assist us to get your purchases to you, payment providers (Barclays Bank) and delivery partners (UPS, Parcel Force and Royal Mail)
  • We work with a number of Supplier Partners who supply products on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf
  • When required, law enforcement and fraud prevention agencies
  • Social media sites, to which you might have chosen to follow/like/comment on

Our site uses secure server software to protect your information whenever you place an order or access your account information. This software encrypts all information you input before it is sent to us to minimise the risk of this being intercepted before it is received by us.

Marketing and opting out

If you give your consent, we may contact you via email, about products, services, promotions, special offers and charitable causes that may be of interest to you. If you prefer not to receive any further direct marketing communications from us or our business partners, you can opt out at any time.

How to stop marketing emails from Shuropody

You can stop receiving our marketing messages from us at any time you choose to:

  • Through your account settings;
  • By clicking on the ‘unsubscribe’ link in any received marketing email;
  • By contacting our online team or calling us on: 024 7693 7398 - we are open Monday to Friday (except Bank Holidays), 9am-5pm.

The Shuropody website may contain links to other websites or apps which we or our partners own, or websites or apps of our partners or third parties. Please note that if you follow any of these links, the websites, apps and services provided through them will have their own privacy policies/terms of use. We do not accept any responsibility or liability for their respective privacy policies/terms of use or the collection and use of any personal data collected through these websites, apps or services. 

Please ensure that you review the relevant privacy policies/terms of use prior to providing any personal data to, or using these websites, apps and services:

  • Where you create an account on the website, this will be controlled by a password and username that are unique to you; we can’t see this information
  • We will store your personal data on secure servers
  • Payment details are encrypted using SSL technology

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet.

Transfers of data out of the EEA

We will make reasonable efforts to ensure that your data is not transferred outside the European Economic Area (EEA). Where we use data servers that may transfer data out of the EEA we will take steps to ensure adequate protections are in place to ensure the security of your information and give you remedies in the unlikely event of a security breach.

All information you provide to us is stored with secure data processors for the purposes of storing your data, accounting purposes and social media purposes for example. A copy of your information is also stored securely on our internal server and computers where access is restricted.

Please note that any processors we utilise that may transfer your data to the US, comply with the EU-US Privacy Shield Framework, which is a mechanism that ensures compliance with EU data protection requirements when transferring personal data from the European Union to the United States. You can learn more about Privacy Shield here:

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us using our contact details at the bottom of this policy.

Keeping Your Information

Shuropody will hold on to your information for as long as you have your account, or for as long as it is needed to be able to provide our services to you for as long as is necessary in order to provide support-related and trend analysis reporting.

We will keep your information if reasonably required or necessary to meet legal or regulatory requirements, process refunds, resolve disputes, prevent abuse and fraud, or enforce our terms and conditions of sale. We may also keep hold of some of your information as legally required, even after you have closed/deleted your account or if it not longer needed to provide you with our services.

What you can do to keep your information safe

If you want detailed information from Get Safe Online on how to protect your information and your computer(s) and device(s) against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.


We may monitor communications with you such as emails for the purpose of quality assurance, training, fraud prevention and compliance.

Your Consent and Rights of Access are detailed below: 

  • We will only collect and store information about you as detailed above - you will be provided with opportunities to consent to this Privacy Policy and marketing when you provide your personal details to us
  • You can change your mind or remove or amend your consent at any time
  • You have the right of access to your personal records or other information that we hold about you
  • You have the right to rectify any errors in the data we hold about you - if any data or information we hold about you is inaccurate, or out of date, please contact us and we will correct this immediately
  • You have the right to have the data we hold about you erased
  • You have the right to ask us to stop processing your personal data for direct marketing purposes
  • You may also specify that you object to direct marketing by particular channels such as by email or telephone - if this is the case, please specify the channels you are objecting to in your communications with us
  • You have the right to object to any direct marketing

Distribution of Information

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorised transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

Use of Cookies

A cookie is a small text file which is placed onto your electronic device when you access the website. We use cookies and other online tracking devices on the website to:

  • Keep track of the items stored in your shopping basket and take you through the checkout process
  • Recognise you whenever you visit the website (this speeds up your access to the website as you do not have to log-in each time)
  • Obtain information about your preferences, online movements and use of the internet
  • Carry out research and statistical analysis to help improve the website’s content, products and services and to help us better understand our visitor and customer requirements and interests
  • Target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests; and make your online experience more efficient and enjoyable

The information we obtain from the use of cookies will not usually contain your personal data. Although we may obtain information about your device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you - but only where you voluntarily provide it (eg by completing an online form) or where you purchase goods or services from us.

In most cases we will need your consent in order to use cookies on this Website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (eg to enable you to put items in your shopping basket and use the check-out process).

Cookie Consent (notification on home page)

There is a notice on the website home page which describes how cookies are used and which also provides a link to this Policy. You will be presented with an option to accept the terms of this Privacy and Cookie Policy. If you use this website after this notification has been displayed to you, you warrant that you have consented to the use of cookies for the purposes described in this website privacy policy.

Description of Cookies & Similar Technologies

The cookies that we utilise on our website are placed to fulfil such functions as allowing visitors to share content with a range of networking and sharing platforms, analysing how you use the website and giving you a better more personalised experience.

Our website uses the following cookies:

  • Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session
  • Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites

Cookies/Tracking Technology uses cookies and tracking technology depending on the features offered. Cookies and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to our website, and understanding how visitors use the site. Cookies can also help customise the website for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information.

More information about cookies can be found here:

Necessary Cookies (required for site to function)

sid_admin_, sid_customer_ A unique identifier cookie stored for the user’s session allows you to stay logged in over as you browse to different pages. Expires at the end of the session.
X-Mapping- A server management cookie. Load balancer server mapping used to ensure that requests to our site go to the same web server in our pool.
wordpress_logged_in_ This cookie is set by WordPress on our Clinic Site. It is used for indication and identification of the logged in user. This is a session cookie.
wordpress_sec_ This cookie is set by WordPress on our Clinic Site. These cookies help us keep you logged in to our site.
wordpress_test_cookie This cookie is set by WordPress on our Clinic Site. It is used to check whether your web browser is set to allow, or reject cookies.
wp-settings-, wp-settings-time- These cookies are set by WordPress on our Clinic Site. They are used to customise user’s view of admin interface, and possibly also the main site interface. These cookies have no impact on user experience and do not store any personal information. They contain some information about user’s general geographic location. These cookies are persistent and expire in 1 year.
hw_cookie_law This cookie is set to prevent the Cookie message from displaying every time a page loads.

Analytic Cookies

_ga, _gat, _gid We use Google Analytics to analyse the use of our website. Our analytics service provider generates statistical and other information about website use by means of cookies. The information generated relating to our website is used to create reports about the use of our website. Our analytics service provider’s privacy policy is available at here.
mc_cid, mc_eid A cookie set by MailChimp to report on the sucess of our email marketing campaigns.

Data captured by cookies will never contain your personal details: name, address, telephone number or payment details.

How to Turn off Cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of the Website. For further information about cookies and how to disable them please go to: or

Our Contact Details

We welcome your feedback and questions. If you wish to contact us, please send us an email to

You can also write to us at Shuropody Retail Ltd Support Office, Suite 20, Rugby Road, Wolston, CV8 3FV or call us on 024 7693 7398.

Changes to this Privacy Policy

We may change this Policy from time to time. You should check this policy frequently to ensure you are aware of the most recent version that will apply each time you use the website.

Data Protection Supervisory Authority

The Data Protection Supervisory Authority in the UK is the Information Commissioner's Office. Should you have any complaints about the way we handle your data, you may direct them to the ICO. More information on the ICO can be found on their website here:

This Privacy Policy was updated on: 27/08/2020.